What sets Google Apart

What sets Google Apart

Author JoeDigital

Google, while it is considered to be the leading internet search engine, uses far more than search queries to draw people to use their services. Google, perhaps more so than any other provider of its type, has endeavored to make Google the one-stop home page of its members. Google Reader, the Google answer to MyYahoo, is one of many generalized and customizable services available from most search engines. But nobody else has Google Docs, which provided a cloud version of popular office productivity software, such as spreadsheet and document creation.

And even the people who design the next generation of websites make extensive use of Google’s unique monitoring services, such as Google Trends and Google Analytics, which help them position themselves for tomorrow’s business, and push their customers into the 21st century version of the outdoor shopping mall.

Very few competitors, even Microsoft, are able to mimic the depth of services provided by Google, which allows more than just searches in its query bar. Complex mathematical formula, if typed in properly, can be solved, as well as immediate access to a plethora of library functions, such as dictionary, thesaurus, and encyclopedia services.

Google’s appeal comes from it providing a single location with all of the tools needed for both business and relaxation online, including message forums, chat systems, and VOIP telephone services. Google’s approach, which seemed rather benign a few years ago, can now be clearly identified as the online version of walmart, providing just the services that keep people coming back, and making them easy enough for even a totally new user to figure out.

As cloud computing, or computers that use the internet for operating programs, making them less expensive machines, grows through web 2.0 applications, only Google is poised for the masses right from the start, and that is a strategic edge that puts them into competition with software giants, such as Microsoft.

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