Century 21 Moving Moves Toward Online Advertising

Century 21 Moving Moves Toward Online Advertising

Author JoeDigital

The affordability of online promotion is appealing to more and more businesses, as the economic crunch rolls on. Large advertising budgets are being cut into fractions, and companies, looking to make the most for their investment, are turning to Internet Marketing to make that happen.

The newest big player to make a major commitment to their online presence was one of the nation’s largest realty companies, Century 21, which has announced that a large part of their 2009 TV advertising budget would be redirected into online pursuits.

Beverly Thorne, Century 21 senior VP-marketing, remarked that, “the company’s research and testing revealed that its online investments in 2008 were substantively more productive and efficient than its offline efforts.”

One key attraction for moving online is that the advertising budget reaches much farther through online channels, and more effectively targets prospective customers. For a company such as Century 21, which spends as much as 10% on advertising, that equates to reaching a far higher number of intelligent and interested individuals, and meeting those people in ways that are more casual and provide more immediate information than was ever possible before.

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