ASUS to Reduce Eee Netbook Selection

ASUS to Reduce Eee Netbook Selection

Author JoeDigital

In an effort that is hoped will reduce consumer confusion, Asustek Computer (Asus) plans to offer fewer versions of its Eee PC netbooks this year. The company has been a pioneer in the production of netbooks, and has been busy turning out multiple models, with 20 models released last year alone. The wide range of models was intended to reduce competition in the market, but turned out to have other implications that were much less profitable.

What it all boils down to is that reducing the number of netbook models in production will reduce the production costs for the company, which has suffered economic woes recently along with most other businesses. Each model created with substantial differences will require a production line of its own, and the structuring of company resources to accomodate each one after release, in such areas as customer support.

By reducing the number of models produced, Asus hopes to gain a greater marketshare against their competitors while reducing the overhead at the production level. As the current worldwide economic concerns grow more intense, we expect to see many other technology companies doing the same thing – streamlining their production lines to provide better performance and support for popular models, and eliminating the extravagant excesses of providing too many consumer options. And reducin those options can improve marketshare, because consumer faced with too many decisions are just as likelt to go with a company that makes the choice easier for them.

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